Course Overview

The SEO Course at Solutions World is a complete 2-month training program designed for beginners and professionals who want to master Search Engine Optimization and grow websites organically.
Students will learn both On-Page and Off-Page SEO, keyword research, Google ranking strategies, and content optimization — everything needed to build a career in digital marketing or freelancing.

Note: Students will use their own laptops and tools. The instructor will guide which paid or free tools to purchase or use for practice.

Eligibility: Basic computer and internet knowledge

Course Modules

  • What is SEO and why it’s important
  • How search engines work (Google algorithms)
  • Types of SEO (On-Page, Off-Page, Technical, Local)
  • Understanding SERP and ranking factors
  • What are keywords and their importance
  • Short-tail vs. long-tail keywords
  • Tools for keyword research (Google Keyword Planner, Ubersuggest, Ahrefs, etc.)
  • Analyzing competitors’ SEO strategies
  • Title tags, meta descriptions, and header optimization
  • URL structure and internal linking
  • Image optimization and alt text
  • Mobile responsiveness and website speed optimization
  • Writing SEO-friendly content
  • What is link building
  • Types of backlinks and their importance
  • Guest posting, blog commenting, and directory submission
  • Social bookmarking and local citations
  • Avoiding black-hat SEO techniques
  • Website crawling and indexing
  • XML sitemap and robots.txt file
  • Canonical tags and broken link fixing
  • Core Web Vitals and page speed insights
  • Introduction to schema markup
  • Using Google Search Consoleand Google Analytics
  • Understanding impressions, CTR, and user behavior
  • Tracking keyword performance
  • Tools: Yoast SEO, Rank Math, Screaming Frog, and more
  • Perform complete SEO on a demo website
  • Prepare SEO audit and report
  • Submit project for evaluation
  • Eligible students can apply for an internship at Solutions World, where they’ll work on live client websites to gain real-world experience